Ariston, West Africa & Middle East
Nature of Project:
Product Launch Campaign, Conceptualization
Pronto Neo Launch – Product Launch and Campaign Conceptualization
Pronto Neo is the smallest and fastest in the family of Ariston water heaters. The client wanted a campaign that communicates the major characteristics of this new product range which are: Instant water heating, small size (and ability to fit into small spaces) while having the strength of other water heaters in the Ariston family.
We came up with a concept that tells a story and was used in the product launch. We created visual designs and adaptations used in West Africa and some Middle East countries.