Maryland Crescent, Maryland Lagos

Concept Development and Adaptation


Ariston, West Africa & Middle East

Nature of Project:

Product Launch Campaign, Conceptualization

Pronto Neo Launch – Product Launch and Campaign Conceptualization

Pronto Neo is the smallest and fastest in the family of Ariston water heaters. The client wanted a campaign that communicates the major characteristics of this new product range which are: Instant water heating, small size (and ability to fit into small spaces) while having the strength of other water heaters in the Ariston family.

We came up with a concept that tells a story and was used in the product launch. We created visual designs and adaptations used in West Africa and some Middle East countries.