Maryland Crescent, Maryland Lagos

Photography and Graphic Design


Dabur, Nigeria

Nature of Project:

Photography, Graphic Design, Ad Campaign

Dabur Herbal Squeezy – Product Launch

Dabur launched a pocket size sachet toothpaste with a cap which was the first of its kind in Nigeria. The brief was direct, we needed to come up with a 360 Ad Campaign visual concept. The toothpaste is a unique mixture of herbal ingredients that fights bad breath and prevents tooth decay.

We kicked off with photography sessions of the internet sensation “Mark Angel comedy and Emmanuella”. This was quickly followed by photo editing and graphic design to come up with a consistent visual concept to be used across all platforms; from the smallest print materials to the largest.